What we do

We ensure homes homes are designed around the customer not around the build. We call this ‘design for living’.

This results in a distinctive product and living experience focused on creating happy homes.

Optim’s Customer Centric Approach

What We do

MARKETING

  • Vision/positioning
  • Design principles
  • Local area research
  • Customer research
  • Segmentation
  • Design refinement
  • Trends
  • Future proofing
  • Branding
  • Marketing
  • Brand architecture

DESIGN & DELIVERY

  • Scheme audit
  • Competitors analysis
  • Design guides/rules
  • Journey mapping
  • Apartment design
  • Public spaces
  • Back of house
  • Front of house
  • Specification & schedules
  • Zone descriptions
  • Standardisation
  • Optimising layouts
  • Wellbeing
  • IOT

SERVICE

  • Operation principles
  • Service principles
  • Staff training
  • Staff culture
  • Community culture
  • Onboarding programmers
  • Residential Engagement Marketing Assessment - REMA
  • Mystery shopping
  • Customer experience
  • Staff experience

The key benefits

People

  1. Aligns employee and customer values with corporate vision
  2. Develops flexible solutions that residents will pay for
  3. Customer centric culture and service model 
  4. Employee and customer loyalty

Building

  1. Enhanced asset performance
  2. Reduced capital costs, increased asset value
  3. Improves design flexibility
  4. Transferable design strategies and scalable solutions

Owner/Operator

  1. Develops a service model that enhances and de-risks revenue
  2. Improved Net Operating Income
  3. Improved attractiveness to investment market
  4. Reduced operating costs